A 7 Step-By-Step System Designed For Solo / Small Team Indie Game Devs Who Want To Build a Community FAST... Day 1 of 7
Growing Your Community Means Growing Your Indie Game Profits
If you learn and use the techniques in this lesson, you're going to get a solid strategy on how to build an audience for your indie game. It took me 12 years of trial and error to learn what you're about to learn.
Also, you're going to learn "grassroots" marketing that most indie game devs never learn. Grassroots marketing is often free to implement, it's simple to learn, and it won't take too much of your time.
I know you don't have a lot of time as it is, so I made this program as easy and as fast to use, as I can.
And, if you don't learn how to build an audience for your indie game, you're going to end up like most game devs who complain about how only established game studios can build audiences.
You don't have to big a huge indie game dev. This strategy you're about to learn is made exactly for indie game devs who are "lone-wolves" or have a small team.
And remember, the goal is to build a community because it's the best long-term strategy to grow your profits. It's the best way to make your game sell itself.
Having a core group of gamers who love your game will help your sales far more than just gimmicky marketing and paying for banner ads. That's because your community will generate good word-of-mouth for you.
Also, having a big community gives you social proof. You'll find that you'll attract more gamers... more game journos... more bloggers... more YouTubers when you have social proof.
For example, you'll have more success when you approach a YouTuber and tell them that you have 1100 members join your email list or like your Facebook page.
And if ... IF... you want to land a deal with a publisher, then there is no better clout than having a huge fan base backing your sales pitch when you approach them. Or, publishers will approach YOU because you've already demonstrated that your game has "proof of concept" and has gained attention.
So, where do you start? Let's begin with the basics...
You're Going To Learn From Somebody Who'S Built a Community of 5500 Members -- From Scratch
Back in 2005, I developed a scanning app, and offered scanning services. Nobody knew me. Nobody heard of me. I had no idea where to start.
So, I tried "branding". I paid for banner ads. I paid for classified ads. But nothing worked. I just had a website with a small app, and scanning services that nobody visited.
But I slowly learned how to build a community. And if it wasn't for this strategy, I'd be a nobody, and probably working at a boring IT job in some boring office.
Let me show you some proof...
My site, http://HowToScan.ca gets about 14 to 16 thousand visitors a month. And my community consists of 5500 members. And every week, I get about 60 to 120 new members.
My community consists of 5548 members... and counting.
And if you look closely, I didn't use Twitter... I didn't use YouTube... I didn't advertise.
I built this community with simple, grassroots marketing. And I'm doing the exact same strategy again with GetMoreGamers.com. And it's working, otherwise you wouldn't be here.
Anyway, the reason I'm telling you this is because I was exactly where you are: no connections, no real money to advertise, no idea where to start... no real strategy.
But after a lot of trial and error... a lot of money spent on marketing that didn't work... and lot of days of feeling sorry for myself... I found my grove, and created a system.
I personally used a website and email to build my community.
But it doesn't have to be a website and email. For example, I'm helping a game dev right now build his audience just using Facebook. The platform doesn't matter. What matters is if your content is "attention grabbing" and how you get people to come back for more.
And one of my favourite saying is...Don't blame the arrow, blame the hunter.
Meaning, don't blame the technology. An expert hunter can use a crappy arrow and do a lot better than a crappy hunter with an expert arrow.
My point is, it's not the technology. It's the person behind the tech, and how expert they are.
That's my goal here: to help you become an expert in using whatever platform you like to help you build a community.
So, let me show you my system I've created...
The "Community Creator System For Unknown Indie Game Devs": What Is It and How Does It Work
So, what you're going to learn is what I call the "Community Creator". And I've made it specifically for indie game devs (lone-wolves or devs with small teams).
I'm a gamer, too. But I love marketing, as well. So I've put these two things together.
Also, I see a huge problem with indie game devs who think that all they need to do is tweet #screeshotsaturday or #indiedev or #gamedev and expect to see their community grow.
This doesn't work because there are 1000s of other game devs doing the same thing.
So, what does work?
The More More You Tell, The More You Sell
The game devs who talks MORE about their game than anybody else, will get more attention. The more outgoing you are, the more attention you'll get. The more you speak up, and state your opinions, the more authority you'll gain.
In other words, the more you tell, the more you sell.
It's the game devs who puts in the effort into creating as much content around their game that will get the most attention.
If a game dev just relies on Twitter or Youtube or Steam or Humble Bundle to help them get the word out, and help build an audience, they are going to fail.
It's the game devs who are serious about turning their talent of making video games into a profitable business that will help them succeed. And having a successful game studio is more than just sitting and coding... you have to get out there, market, and create attention-grabbing content.
It sounds easy, right? But not many game devs do this. They believe that a few Tweets is good enough. They believe that a Youtuber will help them. They think that if their game gets on the front page of Steam, that's all they need to do.
But the problem with these platforms is, they are HUGE ocean of different demographics. And when you create content on these platforms, you're beholden to what THEY want to push.
If they don't push your stuff, then you're just a small fish.
My point is, it's time to take the control of your content, and not rely on other platforms.
This is why I showed you my stats. Remember how I said that I've gotten 5500 members without YouTube or Twitter? That's because I learned that these platforms only push the big fish. If you're not a big fish, then they don't care because you don't give them money.
A better strategy is to build your OWN big community, become your own big fish. And then this will attract these platforms to start pushing you, and promoting you. Having an audience gives you power.
Don't worry. I'll explain how to do all of this in the next 6 videos.
But for now, I want you to know that creating content is just as important as coding a quality game.
So, let me show you quickly the 3 main pillars of building a community. Knowing this will help you you get started.
Community Creator System: 3 Main Pillars
Remember, the goal is to help you build a community of diehard fans of your game. And growing your community means you'll grow your profits.
Also, with a big community, you have more clout in the industry. For example, if you go to a big Youtuber, and you tell them you have 5500 members, then they are more willing to play your game. But if you approach a YouTuber with no members, you have very little power and clout.
So, here are the 3 main pillars on how to build a community...
Pillar One: Create Attention Grabbing Content
The key part here is, "Attention Grabbing". It's important that your content grabs the interest of gamers (not other game devs, not Youtubers, not game journos... not publishers... but gamers).
Remember, your power will come from your community and how many people are in it. Then you can use that power to gain the attention of streamers, game journos, or publishers).
You'll learn how to do this, soon.
Pillar Two: Make It Easy For Gamers To Find You
Ok, here's a problem: how do you promote your content? How do you get gamers to find you? Well, gamers are already actively searching for NEW content everyday. You don't have to motivate them to consume online content.
You see, the search for NEW content is part of our human survival kit. Discovering NEW information helped our species survive. And it's why we're so addicted to new info.
But the problem is, there is SOOO much new content.
So, the key is, is to make it EASY for gamers to find you. Again, they are already looking for you. But when there is so much content out there, it's hard to get noticed in all the clutter.
So, there is a strategy to make it easy for gamers to find you, despite all the noise and the clutter. You'll learn that in this series, too.
Pillar Three: Reward A Gamer For Discovering You
When a gamer finds your content, that's great. But there needs to be some sort of incentive for the gamer to actually want to come back.
In other words, you need some sort of "call to action" when a gamer finds you. You need to reward them with some loot for taking the time to discover you.
This is the most vital step in building a community. So what if you're getting 1000 impressions. Impressions are meaningless.
It's what those impressions DO.
Do they come back? How do you get the to came back? How do you get them to play your game? And talk about your game? And buy your game? And come back and buy your new game?
That's what you'll learn in this series, too.
If You Want To Build a Huge Community For Your Indie Game So Your Indie Game Sells Itself, And Attracts YouTubers, Twitch Streamers, Game Journos, Publishers... Then Do This Exercise Right Now...
In the next 6 videos, I'll go in way more detail showing you exactly what to do. But for now, I want you to take this very seriously. The more work you put into it, the more you'll get out.
Yeah, you can binge watch these videos. But you'll get nothing out of it if you don't take any action.
So I highly recommend that you take action right now because you're learning NEW stuff. And the best way for your brain to remember this new stuff is to use it IRL.
Here are my questions for you...
1. What Platform Do You Want To Build Your Audience With?
Is it your website? Facebook? Twitter? The reason I'm asking is because each platform has some advantage and disadvantages.
And you'll learn which is the best platform to use. And I'll also show you how to use the biggest platforms to help you build your audience.
2. What Does Your Gamer GET After Playing Your Game?
Think emotions. Think feelings. Think rewards. What benefits does your gamer get when playing your game?
3. Who Is Your Gamer?
What's your gamers name? What genre does he or she most often play? How old are they? How do they find new indie games?
Take Action Right Now...
Just brainstorm this... it doesn't have to be 100% true. Take out a pen and paper, or open a word doc. Copy and paste those questions you see above. And take 15 minutes to answer them.
This is important because if you want to attract gamers to your platform, you need to create attention grabbing content. And the more you know about your gamer, and what they want, the more interesting content you'll create.
I want to help you build content that is so attractive and so magnetising that gamers actively go out and look for you. And this is where you start: by knowing who your gamer is and what they want.
Remember, my goal is to help you build a huge community. And having a community means it's easier to sell to gamers. And a community will spread word-of-mouth. And that word-of-mouth will attract Youtubers, Twitch streamers, game journos, and even publishers. So, it's important to take action right now, and answer those questions.
How To Create a Community FASTER -- So You Spend LESS Time Promoting and More Time Developing
So you already know the top 6 advantages to creating a community, right? They are...
1. Your profits will grow because it's a lot easier to sell to gamers who already know you. It's really tough to sell to "cold" customers who have never heard of you.
2. A community helps you build free word-of-mouth giving you even MORE attention. You'll earn "social proof". And with social proof, you're going to attract more success. For instance...
3. When you approach a Youtuber or Twitch Streamer with a free game key AND you have a large audience, then that streamer is going to pay attention.
4. Because you have a large audience, you'll attract game journos who will talk about your game, spreading even more free word-of-mouth.
5. And IF you want a publisher, than having a large audience will grab their attention. So when you approach them, then your sales pitch will be 100x more convincing if you tell them that you already proved that gamers want the game because you have huge following.
6. Funding your game through Kickstarter? Having a community BEFORE you do will give you a huge advantage because you'll already have a community that trusts you and are willing to support you.
But where do you find time do dall this? I know you rather be developing and not promoting. Simply click here and I'll help you create your community FASTER (or go to http://GetMoreGamers.com). Thanks! And I'll see you inside.
Or scroll down, and fill out the form below to gain instant access...