How To Make Gamers Easily Find Your Content So You Spend LESS Time Promoting and More Time Developing
Here's what you're going to get if you use what I'm about to teach you in this lesson about creating a community for your indie game, day 2:
- Have gamers come to YOU instead of you trying to go out and look for them
- Make it easy for the gamers to find you online
- Get a simple technique that shows you exactly how to get your first group of followers
- A scripted formula to post on Twitter, Facebook, your blog, that will get attention
- A faster way to create your community (I know you rather be developing and not spending your day promoting and creating content)
If you use and learn the techniques I'm about to show you, then you'll avoid one of the biggest problem: getting visibility, but no sales. Having 1000 people see your stuff is no use to you if you only get 1 person buying your game.
It's not about "impressions", or "exposure", or "branding". It's about relationship building.
And it's the game devs who fail who don't understand the importance of having a relationship with a gamer BEFORE asking them to buy your game.
Ready? Let me show you exactly what I'm talking about, and show you the exact steps on what to do...
The "Community Creator System For Indie Game Devs" Fundamental Lesson
Before I show you the step-by-step lesson in this section, I want you to understand a very simple concept first.
This is important because learning this concept is the fundamental part of creating a community.
It's easy to just start dumping content on the internet. But that's the problem. It isn't that gamers need MORE content... they have enough. The market is already saturated with so much content trying to get a gamer's attention, that gamers are tuning this noise out.
No. Instead of just pumping out any type of content (Tweets, blogs, videos, articles, devlogs), you and I are going to use a more subtle strategy.
This is the fundamental lesson I want you to learn: because there's so much noise in the indie game industry, gamers are tuning all this noise out.
This is why it's getting harder and harder to get attention.
And this is the goal in this lesson: how to get attention. If you're not sure how, then building a community will be almost impossible. And if you don't have a community, then trying to sell your game on Steam or other platforms means you'll get buried with all the others trying to do the same thing you are.
So, the goal is to make gamers EASILY find you, your game, and your content. Later I'll show you how to motivate them to join your community.
But first, let's work on HOW these gamers will find you. That's the very first step into building a community. So, let's do that right now...
People Are Addicted To NEW Information
This need to find new information is part of our human survival tool kit. It goes way back, way before social media. It goes way back before school / office gossip. This need for new information is almost important as our need for food, shelter and sex.
Why? Because the people who have new information are the people who have power, prestige, authority, and attention.
New information gives you status.
And the person receiving that new info ALSO gets a benefits. THe new info they just learned helps them survive, or gives them an advantage, or also gives them status over somebody who doesn't have that info.
My point here is, new information is a human need. You don't need to promote new information. People will go out and actively search for that new info.
But there's one problem...
Just because the info is NEW, doesn't mean people will automatically gravitate to it.
And just because you start a blog, Youtube channel, write articles, Tweet everyday, doesn't mean people are doing to flock to your info.
You see, we live in an over-communicated society. Content is NOT the problem. The problem is too much content.
And guess what people do when there is too much noise out there? They tune it out.
But there is a way to get their attention. Let me show you...
How To Grab a Gamer's Attention So You Can Start Building Your Community In 3 Easy Steps
If you want to build a community, say 5500 members, you need some sort of "bait". And the best bait is NEW info (i.e. content like blogs, articles, videos, podcasts).
But not all content is created equal. Just because you start creating content doesn't' mean you'll get attention and all of a sudden gamers will join your community.
You're just adding to the noise... the noise that people are tuning out.
For example, Twittering out #screenshotsaturdays is a form of "bait". But it's not tempting for gamers because it's overused.
So, this is what you and I will work on right now. Let's work on a strategy so that gamers come to YOU. Let's try and discover the type of content that is unique and not overused... but also gamers are actively looking for it.
Here's exactly what to do...
Step One: Create Content That Is Made Specifically For a Gamer
So, you know that a gamer wants and needs NEW info. And they consume that info in different formats: podcasts, videos, articles, blogs, forums, ects.
But to grab a gamer's attention, that content needs to be made specifically for them. In less then 1 second, the gamers needs to tell themselves, unconsciously...
"Hey, this is for me... what is this?"
This isn't easy, I know. So let me show you how do to do this in step 2...
Step Two: What Genre Is Your Indie Game In
There's always one thing that keeps a community intact: and that is a genre.
Black Metal fans stick together. And there's a big difference between Black Metal and, say, Prog Metal. Maybe not to you and I, but for hard-core fans, there is.
Another example, long-distance runners vs. sprinters vs. ultra-marathoners. Or PC owners vs Consoles. Or iPad vs Android. Or AMD vs. Intel.
You get the point.
What makes a community stick together is a well defined genre. And to attract gamers, it's important that you narrow your genre down to a very specific, well defined theme.
On the flip side, if your content is all over the place, if you write about video games, then anime, then your favourite foods, that's going to add to the noise.
It's like say your favourite band decides to play a whole new different genre. There's a disconnect.
By focusing your genre to a small niche, you'll find that you'll start attracting like-minded people. And these people will be your die-hard fans just because they all share a common interest that is well defined.
Step Three: Break Up Your Content Into Different Formats Because It's How People Consume Content Now
The goal is to help you build a community of die-hard fans. Why? Because when you launch your game, you already have a large group of people wanting to buy it and wanting to support you.
It's like you built a shopping mall, and it's full of people only there to buy your stuff.
But to get people into that shopping mall, you need build a shop that makes the person say, "hey this is exactly what I need... I'm going in". And to do that, you need to define your genre.
Great. Now, it's time to start putting out the "bait". That's where your content is going to help. And it's important that you have a constant stream of published content, because the more you tell the more you sell.
And people like to consume content in different formats. When I first started this, I used my blog. That was good enough. But now I have to format my content in three different ways: blog, video, and audio.
And that's ok. I had to adapt to the environment in order to survive.
Some people like to read. Some people like to watch. Some like to listen. If you're missing one, then you've potentially just lost a huge group of fans.
So, let's put all these 3 steps together, and let's get your first group of followers RIGHT NOW...
Community Creator Technique: Get Your First Group Of Followers RIGHT NOW
Ok... I know this is a lot of stuff you're learning. It's all new. But don't fret. I'll show you exactly how to create content that is attention grabbing... and I'll show you how to be more productive so that you're not spending all day writing content.
So, let me show you exactly what I mean.
What genre is your indie game? Remember how I told you that if you want gamers to gravitate to you, then you need to narrow your niche, and think what the gamer wants.
Try to narrow down your niche. Here's a hint if you're having trouble... what theme is your game? What are your main game play features. Start there.
Here's an example. In the Dead Cells trailer, they only say one phrase: Rogue Vania.
In one second the gamer knows what the game is... and is not.
This is very important in getting attention. Pretty graphics and action gameplay is cool... but the market is saturated with that. Gamers EXPECT that.
Flashy things might get you attention, but it's the genre that makes the game STAY.
Got a sub-genre? Don't worry if it's not perfect. You and I will work on that later, and we'll refine it. But for now it's important you put what you just learned into action.
Next... I want you to "publish" your first "attention-grabbing" content.
Go on Facebook, Twitter, Blog, Itch.io formun, a subreddit for your sub-genre. Pick one, and post any of these scripted formulas...
- "If You Need To Play A [your sub-genre], Then Check This Out...."
- "Looking for a [your sub-genre], Then Watch This..."
- "If You're Bored Of All The (your sub-genre), Then Check Out This New One Here..."
This works because you are gamer-focused. While most content, tweets, devlogs are all about the game, this is about the gamer.
Remember, gamers are actively searching for NEW games all the time. But if you just talk about yourself, and put the spotlight all on you, it's hard to get attention.
Put the spotlight on the GAMER, and you'll notice a huge jump in attention.
Free Workshop: How To Create a Community FASTER, So You Spend LESS Time Promoting and More Time Developing
Here's what you'll get from this free workshop...
- Why it's not your fault that your indie game isnt getting attention (Hint: it's not because your marketing is bad, it's because most marketing used is outdated)
- How to master creating content that organically attracts gamers to it -- organic traffic is the best traffic if you want to build a community of die-hard fans of your game
- Help you discover the one thing that is robbing you from getting the attention your game deserves
- How 20 minutes a day can help you build a large community so that you don't have to spend hours and hours on promoting, and more time developing
- This is a one-on-one workshop designed for solo or small team indie game devs who are struggling to get the word out about their game
The "Creator Community Workshop" is free, but I only want to work with game devs who are serious about growing their indie game studio.