Creating a Community For Your Indie Game When Nobody Knows You: Day 4
You've done everything they told you to do, but NOTHING is working.
And you know that you have to create content to get word out about your indie game. So, you go out there and...
You tried giving out keys to YouTubers and Streamers. And some played your game in front of their audience But that didn't get you any more attention.
You've tried approaching game journalist and spent time making press kits. And maybe you were featured by an online game site, but you still got nothing out of that.
You've tried #screenshotsaturdays, and you make sure that every tweet has #gamedev on it. But you're getting very little traction from that.
All your efforts seem hopeless. You feel like you're doing everything they tell you to. But nothing is working. Your indie game isn't getting funding. Nobody is visiting your Steam page. Nobody is joining your community. Nobody is buying your game.
But it's not your fault that nothing is working. And it's not that your efforts are hopeless. The trick is, you got to make sure your content is reaching gamers (and not journalists, youtubers, streamers, the general public on twitter).
The trick is is to make your content so magnetic that gamers can't resist consuming that content.
Let me show you how to solve you problem with a secret technique most game devs never use...
Content Creators Like YouTubers, Streamers, and Game Journos Are Interested In Growing THEIR Community And LESS Interested In Selling Your Game
Game devs fail at their marketing because they don't understand that gamers who consume content on YouTube, Twitch, Gamer news sites, Twitter are not there to buy.
Gamers who are consuming content on those platforms are there to be entertained.
And I get it... it's intuitive to think that if you can get your game in front of a huge YouTuber or a big game journalist talks about your game, then you'll get a trickle-down effect, and get some attention from it, too.
But game devs are learning that that's not how it works. If you've ever been featured in a game magazine, or a youtuber talked about your game, now you know why that didn't' work.
Let me explain, and this will makes sense.
When you set out to create content made for YouTubers, Streamers, game journos, Twitter users, you're talking to the wrong crowd.
We should be talking to GAMERS and not focusing our efforts on streamer and game journals etc.
Again, the content that you make for youtubers, streamers, game journals is NOT the content that attracts gamers. And trying to appeal to youtubers, streamers, game journalist AND gamers doesn't work. What attracts gamers is far different than what attracts youtubers and journalists.
And, content creators main objective is to grow THEIR community, and NOT sell your game. That's where game devs fail: they are tailoring their content to the wrong crowd.
Let me help you fix that, next...
How Do We Do This? How Do We Create Content That Is Focused On The Gamer So That It Grabs Their Attention, And Helps You Build a Community?
Remember, when you build a huge community, you'll naturally attract YouTubers, Streamers, and game journals.
But if your strategy is to go after those guys' first, then your efforts will fail. Why? Because when a gamer sees your game for the first time on some game news site or on a YouTuber's channel, they're not ready to buy. They're not interested. They're only there to be entertained.
However, if you build a community FIRST, and that gamer starts seeing your game in game news sites, hears it in podcasts, and watches a YouTuber play the game.. then you've built "social proof" around your game. And social proof helps sell your game.
In other words, you first build a community. Your community is the foundation. Your large community will start attracting other people's large communities. For example, a Youtuber is more apt to listen to you when you approach them and you also have a large audience
This then has a spiraling effect. When other people talk about you, that validates your foundation. And that's when you hit critical mass, and you start gaining a lot of attention.
Build that foundation first, though. It's more important than just going to other people who have large communities. Build yours up first.
So, let me show you a simple technique that I call the "Gamer Content Technique" to help you build your foundation up...
Gamer Content Technique: How Does It Work?
Let's put the spotlight on the gamer. Let's create content that will attract a gamer. How? Well, let's think of what gamers are attracted to in the first place?
Features, theme, game play, art, story.
But gamers want to discover NEW lands, feel NEW emotions, fall in love, kill for justice, experience danger. Focus on emotions. Emotions = attention.
So, here's how it works...
List 20 features about your game. And what emotional hot-button does each feature hit?
It's important that you stretch your creative mind and come up with at least 20 features and 20 emotions. Why? Because you'll discover NEW insights about your game this way. You'll see your game in a different light when you push yourself, and try to come up with 20 features and what emotion each feature gives a gamer.
What Happens If You Do This And Come Up With 20 Features + 20 Emotions
The "Gamer Content Technique" is designed to get you to stop thinking that you need to attract YouTubers, Streamers, game journos. It's to help you stop pitching your game to the wrong crowd.
When you think 20 features and 20 emotions, you're tapping into the mind of a gamer. You're putting the spotlight on the gamer.
And what is a gamer most interested in? His or herself! They are always asking themselves, "what's in it for me".
When you think of 20 features and 20 emotions, you're answering that question a gamer is always asking: what's in it for me.
Do this exercise. Spend the next 20 minutes coming up with 20 features and 20 emotions a gamer will feel for each feature.
You are building seeds for great content that will attract gamers originally to your stuff.