So, why learn about gamer personality types? How does knowing this help you market your indie game? How will knowing this help you sell more copies?
If you understand who your gamer is, you'll increase your success at attracting a certain gamer to your indie game.
If you understand the underlying reasons why a gamer plays a certain genre or a certain type of game, then these insights will help you come up with NEW innovations in game play, game mechanics, game systems, and core gaming loop.
Also, by knowing why your gamer is attracted to your type of game, it'll improve how you market your game. Your new knowledge will help you come up with new ideas on how to describe your game in a way that influences gamers to buy and play your game.
Why Do Some Gamers Almost Always Play The Same Type Of Game
Indie game devs who fail at promoting their game are missing this piece of knowledge. They don't know who their gamer is. They assume their indie game is made for EVERYBODY.
But this thinking leads to failure because gamers don't behave this way when playing and buying a game.
A gamer often plays and buys a certain genre or certain type of game, more than others.
That's because certain games let gamer's express their personality. Gamers are attracted to certain genres and games because their personality motivates them to play those games.
Let me show you what I mean with these 3 biggest gamer personality types. Then I'll explain how to use this knowledge in a way to help you promote your indie game...
1. Gamer Who Want To Gain Popularity
This personality type is interested in making themselves more popular. For them, it's fun to be asked to join a co-op, multiplayer, or MMO game.
They revel in being "wanted" by everybody. To them, it's not about being the best gamer. It's about being the most fun gamer. To them it's about being the life of the party.
Their biggest fear is being left out. They need to be well known in their gaming community. So they will gravitate to genres like multiplayer, MMOs, MOBAs, and co-op games.
These gamers are attracted to any game that lets them express their charm and charisma. So, these gamers often play games like Overwatch, Team Fortress 2, World of Warcraft.
However, these gamers rarely play single player games. Single player games don't let these gamers express their personality type.
2. Gamers Who Want To Gain Praise From Others
Unlike gamers who want to gain popularity, these gamers don't need to be the life of the party. They don't have to be the most popular.
But they do need to be recognized for their personal accomplishments.
This personality type is interested in getting recognition from others for the qualities they know they have. It's not about being recognized for their charm and personality. It's about getting recognized for their skill and personal accomplishments.
So, these gamers gravitate to games that offer them a chance to improve their skills, their twitch-reflexces, their speeds.
So, these gamers will play anything to help them gain authority. Games like Hearthstone, CS:GO, PUBG, Rocket League.
So, games where there are leaderboards and rankings are important to these gamers.
3. Gamers Who Want To Gain Personal Prestige
These gamers don't care about popularity or praise. They are interested in doing things right. Their main motivating factor in playing games is to overcome obstacles. It's an intrinsic motivation.
Their biggest fear is to look like a fool, or to make a mistake. So they often avoid MMOs. They often avoid playing multiplayer games. These genre's can lead a gamer to make mistakes in front of others. And so these gamers avoid these genre's because other people can misjudge them.
So, these gamers gravitate to more single player games. These are the gamers who will often 100% a game. Or they don't mind doing a level, over and over again, just so they overcome an obstacle.
These gamers will often play games like Dark Souls, Xcom, Civilization, Europa Universalis, Football Manager, Factorio, Kerbal Space Program. They play these games because they offer more intrinsic rewards for these gamers.
Leaderboards, rankings, social proof, and socializing online are not what interests these games. A desire to do things well is their main interest.
Why Do These Three Gamer Personality Types Make The Most Money?
It's no coincidence that the top selling and top played games are PUBG, Dota 2, CS:Go, Team Fortress 2, Football Manager.
Most games fulfill gamers personality type: need for popularity, recognition, prestige.
All these games let the gamer express their personality types. These game let the gamer gain popularity, gain praise from other, and gain personal prestige.
And it's no coincidence that almost all these games are social games. That's because humans are social animals. And our personalities, needs, wants, all determine what games we play and buy.
For example, games like Football Manager, Factorio, Binding of Isaac. Games like these are popular with gamers who are motivated by intrinsic rewards. And these gamers often don't play Dota 2 or PUBG.
So, what's my point here? How do you use all this abstract knowledge to your advantage in a way that helps you promote your indie game?
Let me show you that next...
How To Promote Your Indie Game From Knowing Your Gamer Personality Type: One Step Action Plan
Marketing an indie game is all about clear communication. In less than 7 seconds, the gamer wants to know what your game is, and if it's for them.
If you're not sure how to communicate that, then the gamer is going to move on.
For example, here's how Factorio communicates what their game is...
Factorio is a game about building and creating automated factories to produce items of increasing complexity, within an infinite 2D world. Use your imagination to design your factory, combine simple elements into ingenious structures, and finally protect it from the creatures who don't really like you.”
This game attracts gamers who want to gain personal prestige. And a gamer who is intrinsically motivated, will read that marketing, and be instantly interested in finding out more about this game.
Here's what I want you to watch out for, and it's subtle. How they described their game is great marketing because they intuitively know who their gamer is. Even though this game is multiplayer, the message is all one thing: personal prestige.
That's what I want you to learn from this article. Figure out who your gamer is. What is their biggest motivator?
Is it to express their personality, charm, charisma, so they can gain popularity.
Do they need to be recognized for their accomplishments?
Are they motivated by intrinsic rewards, and need to do things right?
The reason I'm asking you this is because if you know a little more about your gamer, then this knowledge will help you improve how you promote your indie game.
So, here's your action plan. Once you figured out who your gamer is, come up with a sentence or a headline that describes your game in a way that would attract your gamer personality type.
To help you get started, use this formula...
[Name of your game] is a game about [your best game play feature or your best core mechanic]. You will [explain to the gamer what they get to do in your game].
This will help you promote your game 10x to 100x better. Why? Because you're clearly communicating to a gamer what your game is (and is not).
Good marketing is simply just good communication. By explaining to the gamer exactly what your game is, and what they get out of playing your game, will help you gain their attention, and get them to buy your game.