Selling Your Indie Game On Your Website Is Easy If You Use These 7 Steps...
Inside you're going to learn 7 steps on how to promote and sell your indie game on your website. And you're going to learn how to do it where you spend almost no money doing it.
So, the obvious reason to self-publish your indie game on your website is because you keep 100% of the profits (minus any transaction fees).
But the hidden benefit to using your website as a storefront is that you'll learn a skill that most game dev never learn: how to build an army of die-hard fans of your game.
One of the hardest skills to learn is to use your website not only to sell your indie game, but to build an audience that keeps coming back. But it's not a mystery. It can be done if you just have the correct instructions.
And if you learn this skill, then you'll not only be a talented game developer, but you'll know how to turn your talent into income.
I know it's not easy to sell indie games on websites. But I understand how to use a website to self-publish my stuff, and how to build a core audience. I've done it twice (and I'm doing it for a 3rd time with GetMoreGamers.com).
So, here's my ideas to help you use your website to sell more copies of your indie game...
Step 1: Be Prolific and Create Attention-Grabbing Content
Videos, podcast, images, audio, articles, and blogs. These formats are how you get gamers to easily find you online.
This may seem obvious. But let's unpack this, and you'll see how all of this works to help you sell your indie game using your website...
And the indie dev who doesn't use these formats to spread his or her message about their indie game, is going to fail.
It's not enough just to put up a website with just a few pages, and have a link to your Steam Store page.
Gamers won't find you. It's important to constantly keep creating content. This is the best way to get gamers to find you online.
You don't need marketing, advertising, sponsoring youtubers. If you constantly keep producing content, you will get attention.
Let me show you now, next...
Step 2: Create Content That Is Specifically About Your Indie Game Sub-Genre
So, the first step is to create content because it's how gamers will find your website. But WHAT your content is about is very important.
For example, if you create content that's about your indie game, movies you like, anime you like, etc, then you're reducing your chances of people finding you online... and ultimately losing your chance to sell your indie game.
Why? Because when somebody who loves anime finds your content, they're not their to buy a video game. They are there to read or watch or listen to something about anime. You attracted the wrong person.
Having 20,000 visitors to your site means nothing if only a handful of them are gamers.
But if you keep your content specific to your indie game and its sub-genre, then the people who find your content online will be the right people.
You see, search engines give priority to websites that are authorities in their subject. You're an authority in indie games, and the sub-genre you like making games in. Stick to that, and you'll attract gamers who buy your type of games.
Step 3: Convert Users Into Fans (NOT Into Customers... Yet)
You're creating videos, images, audio, articles about your indie game. You're being specific about your topics. And your website is getting more and more gamers visiting it.
It's tempting just to put up a button that links to your Steam Store Page, or other portals.
But the biggest mistake indie game devs make with their website is that they go for the sale right away.
Almost 99% of the indie game websites I visit have a link to Steam to BUY NOW.
This is fine. But not yet. It's too early to ask a gamer to buy your game. It's like asking someone you just met to marry you. It's too big of a commitment.
Focus on turning that gamer into a fan, first. How? Let me show you...
Step 4: Reward The Gamer For Discovering You... And So They Come Back
The reason you're putting so much effort into creating content is because it's how gamers will discover you.
And think about it... how do you feel when you discover, say, a new band you love? It's exciting to find something new that you're so into.
That's why it's important to keep the theme of your content specif about you, indie games, and the sub-genre you love.
And that's the purpose of your website: to get a gamer excited that they found you and your indie game.
And to get them coming back for MORE, offer them a reward for finding you.
Get them to download a game demo, or an artbook, or a mp3 from your games soundtrack.
But it has to be something that they can download and have on their computer. People value things that have their "name" on it.
For example, you can upload your song onto Soundcloud, and give a gamer a link to go listen to it. Or, you can give them a direct download so they can keep it on their device.
People value things that have their "name" on it. And by offering gamers some sort of reward, it'll get them coming back.
How? That's next...
Step 5: Get The Gamer To Give You Their Email or Get a Twitter Follow
Reciprocity is a huge human influencer. One day you're walking downtown, and somebody gives you a free "Live Strong" bracelet. Next thing you know, you're donating to the Cancer Foundation. And they researched this... they found that more people donated when they got a free bracelet first.
Why? Because reciprocity is a normal human behaviour.
And I'm not saying that you should go use it for evil. I'm just saying it's fair.
When you offer something of high value to a gamer, such as a demo or art or music, then it's fair to ask them for their email or Twitter follow, in return.
Also, this is the best way to test if your reward is good. If you're not getting people's emails or Twitter follows, then your reward isn't tempting enough.
Step 6: Send Them Exclusive Content and Strengthen Your Relationship With Your Fans
Now here's where the magic happens. Once they've subscribed to your email, or they follow you on Twitter, send them exclusive content.
Promo codes. Promotions. Beta access to your new game you're developing. Access to playtest your game. Exclusive art work.
The idea is to strengthen that bond with people who have subscribed to you. It's not about selling them your game (yet). It's about building a die-hard fans of you and your game.
Step 7: Ask For The Sale
The reason you're doing all these extra steps to get a sale is because it's almost impossible to get a sale online if the person doesn't know you, trust you, or heard of you.
Before gamers buy games, they've heard about the game at least 3 times. Either they've watched a YouTuber play the game... or they read it in a gaming news website... or they seen an ad about it. Or they'll go on Steam, and read the reviews to see what other gamers are saying.
You see, it's this "social proof" that sells games. It's rare that a gamer hears about your game for the first time, and want to buy it right then and there. They'll often go see what other gamers are saying about the game.
And that's why it's important to do this "relationship" building before you ask for a sale. By using your website, instead of a storefront, but as a way to slowly build a relationship with one gamer at at time, then you'll have an easier time selling your indie game.
Your content and your website is a way to get a gamer to know you and trust you. And NOW it's a lot easier to sell your games once they've become your fan.
But best of all...
It also means that your fans will spread word-of-mouth for you, giving you free marketing.
How To Create Gaming Content That Is Easy To Find Online and is Also Attention-Grabbing
So, here's a tool I've used personally for 12 years. This tool has successfully helped me self-publish my stuff using my website...
For one hour every day, sit down and write as if you're emailing a friend something exciting you just discovered about your indie game, your indie game genre, or about indie game development.
Try to write 500 to 1000 words.
When you're done, publish your work. Turn your 1000 words into a video, or an article, or a podcast.
Your first stuff won't be the best. That's ok. Most people won't see it anyway.
But as you do this everyday, you'll notice how much more interesting your content will be.
And it's only 1 hour everyday. And by publishing it online, you'll see that your website is attracting more and more gamers.
And the more content you have on your website about you, your indie game, and your subgenre, the easier it is for gamers to find you.
That's your first step. Then go back and go read the 7 steps again. And you'll be on your way to creating a website that sell your indie game for you -- with spending as little money as you can.
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